How to put YOUR banner ads on Wikipedia.

Hi. Two Quickies for you today…

Quickie #1:

Imagine if you could see your own banner ads on 3rd-party websites like Twitter, Facebook, Wikipedia…

Well now you can!

If you're using external sites (Web 2.0 sites, Article sites, Video sites, and so on) to grow your business, then you'll REALLY love this new software.

You'll find the details here:
http://www.ebooktimes.com/mbb_0603

Quickie #2:

Here's something I learned this week in Greg Lloyd's newsletter.

If you need to edit a PSD file — a common format for PLR ecovers and header graphics — but don't want to fork out for a copy of Photoshop, here's a solution.

Download a free copy of "Paint" image editing software here:
http://www.getpaint.net/

Then, get the PSD plugin here:
http://paintdotnet.forumer.com/viewtopic.php?f=16&t=33764

That's it for today. Talk to you soon.

All the best,

Michael




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Posted March 6th, 2010 by Michael Hopkins in:
All Topics, Website Promotion, FREE Stuff!, Special Offers



Are you guilty of this?

Hi. A lot of people (and I was guilty of this too) are under the mistaken belief that the only things available in the public domain are ancient texts, old TV clips or turn-of-the-century photographs.

This couldn't be further from the truth.

NEW content is being added to the public domain ALL the time. New texts, new videos, new music, new photos… This stuff is being added EVERY day — you just need to know where to look for it.

That means that there is a huge source of materials out there that you can use to create new products, new giveaways — or simply to provide great content for your website, blog, etc.

If you're still not sure how to get started mining this massive content supply, then you should take a look at this brand new set of video tutorials — they'll show you how and where to start exploring the vast world of public domain content:
http://www.public-domain.us/pd-fast/

(Reminder: This package includes Master Resale Rights AND… I've included the terrific 'Public Domain Survival Kit' as well, so you'll have everything you need to begin your exploration of
the world of public domain content.)

All the best,

Michael




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Posted March 4th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, Ebook Publishing, Special Offers



Traffic P.O.A. #2

Hi. Welcome to my latest Traffic Plan of Action.
 
The idea behind these plans is that they take seemingly complex traffic strategies and break them down into their component parts so that you can see for yourself how easily they can be executed.
 
Today we're going to look at how you can use ebooks with Private Label Rights (PLR) to drive traffic to your website.
 
Let's get started…
 
Step 1:
Find an ebook — or a series of articles — related to the topic of the website you want to promote.
 
If you can't find anything specifically related to your website's subject, perhaps you can find something that appeals to the same target market? For example, if your website deals with baby care, an ebook on baby food or dealing with colic or general parenting will reach a lot of the same people you're aiming to attract.
 
There are plenty of sources of PLR ebooks and articles out there. Here's a couple to get you started…
 
PLR Wholesaler: the free version has lots to offer, but the full version is simply excellent.
Private-Label-Content.net: A collection of 15,000 articles across a vast range of subjects.
 
Run a few searches on Google for plr ebooks, plr content, private label articles, private label ebooks and so on to find plenty more sources.
 
If you really can't find anything to fit your target market, you could go for the 'broad appeal' approach. Basically, this means using a topic that appeals to so many people, that it will hit some of your target market as well. The Hilarious Jokes Ebook (with PLR) that I recently released is a good example of this.
 
Once you've located an ebook — or collection of articles — be sure to read them to verify that the quality is up to scratch. Feel free to edit them to remove any errors or, simply, to make them your own.
 
Step 2:
Open the ebook (or compile the articles) in your favorite text editor, such as MS Word. Add your links/advertising for your website towards the beginning and, (this is IMPORTANT), make it clear to the reader that he/she is allowed to give it away to their family, friends, website visitors, Twitter followers and so on.
— Sidenote —
You could take this a step further and make the ebook brandable — that is, allow other readers to add a link of their own into the ebook before passing it on. This has the advantage of giving readers a greater incentive to give it to others, thus increasing your exposure. On the downside, it adds extra work for you when working on this POA, so you might want to skip it — at least for now.
 
If you DO want to make it brandable, you might find this tutorial (which includes a Word template) useful:
 
— End Sidenote —

Step 3:
Compile it into a PDF.
 
If you're not yet equipped for making PDFs, you'll find this blog post useful:
http://www.ebooktimes.com/how_to_make_pdfs
 
If you really want to give your PDF that extra professional touch, Frank Haywood's "Perfect Ebook" is about as good as it gets:
http://www.ebooktimes.com/perfect_pdfs
 
Step 4:
Start giving it away.
 
Offer it for free on your website — either as a direct download or to grow your opt-in list. Offer it to your Facebook friends. Offer it to your Twitter followers. Submit it to ebook directories and download sites. Offer it to other websites operating in the same market as you are.
 
In short, offer it anywhere and everywhere you can.
 
That's it! That's all there is to it.
 
Now that you've read this to the end, why not go back up to step one and get started? Within an hour or two you could have an ebook that's ready to start sending long-term targeted traffic to your site.
 
When you've done it nnce — and realize how easy it is — you'll want to do it again. And the good news is, it will be a lot easier and quicker next time around because you've got all the basics in place: the ebook layout, your ads/links, etc…
 
Before I sign off, here's a nice download for you. It's a PDF ebook that explains how to use PLR products to create money-making small reports. Click here to download it (217 Kb).
 
I hope you found this useful.
 
If you have any questions — or anything to add — please leave a comment below.


All the best,
 
Michael



2 Comments »

Posted March 2nd, 2010 by Michael Hopkins in:
All Topics, Ebook Publishing, Private Label Rights, FREE Stuff!, Traffic P.O.A.



Here’s How I Did It…

Hi. There are four different parts to this post — be sure to take a moment check them all. (You'll see it's worth it.)

Here we go…

You've heard me talk in recent emails about reaching the maximum amount of people by offering ebooks — containing your links — that have broad mass appeal.

My jokes ebook was an example — and I've another one on the way in the coming days. (Stay tuned for that one.)

Here's what's interesting though…

Both ebooks were made by using content that's available in the public domain!

What that means for you is that, even if you've no desire to write your own material — and even if you've no desire to re-use PLR content — you can STILL create quality ebooks/videos/audios/etc using the vast quantity of public domain material that's freely available online.

So how do you get started with public domain content? Where can you find it? How do you know it's REALLY in the public domain?

You'll find the answers to these — and every other question you have — in this brand new video tutorial series:
http://www.public-domain.us/pd-fast/

(NOTE: I've included the terrific 'Public Domain Survival Kit' as well, so you'll be ultra-equipped for your exploration of the world of public domain content.)

**************************

If you're a writer — in any way, shape or form — then you might be interested in checking out how you can use your ability for more than just shopping lists:
http://www.4writers.net/

**************************

If you have a WordPress Blog, I think you'll like this Plug-in:
http://www.maxblogpress.com/plugins/msa/

**************************

And finally,…

Here's a small PDF for you. It's called "101 Ways to Use PLR Content" and, if nothing else, it's a terrific example of how you can create a short'n'sweet ebook and turn it into a vehicle for bringing people to your website:
http://www.ebooktimes.com/dl/101-ways-PLR.zip
(653 Kb)
(Right-click and 'save target as')

**************************

That's it for today. Hope you found it useful.

All the best,

Michael




1 Comment »

Posted March 1st, 2010 by Michael Hopkins in:
All Topics, Ebook Publishing, Private Label Rights, Website Promotion, FREE Stuff!, Special Offers



Here are 2 Nice Downloads for You…

Hi. I've two more quickies for you today…

QUICKIE # 1:
If you've ever dreamed of starting your own membership site (whether free or paid), but were turned off by the technical complexity of setting it up, then I've got something for you.

It's a desktop software that will enable you to set up a secure, ready-to-use member site in just 60 seconds flat!

And it comes with full master resale rights too.

You'll find all the details here:
http://www.ebooktimes.com/IMSS_0216

QUICKIE # 2:
I've got two new downloads for you today. As usual, there's nothing to sign up for — you'll find the direct download links here:
http://www.ebooktimes.com/Free_Dwnlds_0216

I've got some interesting things for you over the coming days, so please watch out for my next few emails.

Talk to you soon.

Michael




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Posted February 16th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, FREE Stuff!



How Do I Reduce Refunds?

Hi. If you're like me — and, in this instance, I suspect you are — then you HATE having to issue refunds. Who wouldn't?
 
But it's a simple fact of online business life that, no matter how good your product is, a certain percentage of your customers will ask for a refund for one reason or another.
 
Now, while it's impossible to eliminate refunds altogether, there are a few things you can do to keep them to a minimum — and one thing in particular you can do that can really help slash your refund rate considerably.
 
The 'few things' include…
 
1) Providing a quality product — and, where possible, over-delivering to improve customer satisfaction.
2) Being there to answer your customer's questions in a timely and friendly manner.
3) Providing follow-up support, tips, encouragement and bonuses via autoresponder.
 
These are the basics. They are pretty self-explanatory – and I'm not going to go into them in detail here. Suffice it to say that, if you offer a good product (that delivers on its promise), and you offer good customer service, then your refund levels will remain low.
 
However, you will still get SOME refund requests no matter how hard you try. So, what can you do about those?
 
Well, rather than immediately issuing the refund as soon as you receive the request, you can offer your customer an alternative product instead.
 
The alternative product should be worth AT LEAST as much as the product being refunded — ideally more. It should also be relevant to the customer's needs. For example, if the initial sale was for a golf ebook, then offer a different golf ebook — or collection of ebooks — instead.
 
Your offer won't be accepted on some occasions but, in my experience, it WILL be accepted on many occasions.
 
Here's an email I sent recently to a customer who had ordered a $17 product and wanted a refund…

Hi [NAME],
 
I'm sorry to hear that this hasn't worked out for
you.
 

Now, I can go ahead and issue your refund as
requested or, if you prefer, I can give you an
alternative product at the same/higher value
instead.
 
I propose a copy of the Total Resale package
( http://www.TotalResale.com ) which is sold at
$47 as a good replacement.
 
You might have something else in mind and, if
so, just let me know.
 
Alternatively, of course, if you'd prefer I just
issue the refund, please let me know also and
I'll take care of it right away.
 
All the best,
 
[My Signature]
The customer accepted the offer.
 
She got a $47 product for just $17 so she was happy. I got to keep my $17 so I was happy.
 
And, as an additional bonus, my relationship with the customer was strengthened which will — hopefully — lead to more business into the future.
 
Now, if you don't have any other products to offer your customers as an alternative, then look around for products with Private Label Rights or Master Resale Rights that you can offer.
 
 
 
 
Okay, I think that covers it.
 
It's a simple concept, but it DOES work. Next time you receive the dreaded refund request, try it out and see for yourself.
 
All the best,
 
Michael




1 Comment »

Posted February 10th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, Private Label Rights, FREE Stuff!, Questions & Answers



Nice New MRR Package for You (+ something on the way…)

Hi. I've got a very nice — and brand new — resale rights package for you which I think you'll like a lot.

You'll find all the details here:
http://www.ebooktimes.com/SPS_0204

On a different note…

You might remember when I launched my Hilarious Jokes' ebook with PLR, I spoke about the importance of having ebooks with broad appeal if you want them to go viral.

I included the following quote from the "Viral Marketing Secrets" ebook: "When it comes to viral marketing, the more entertainment value your package or product incorporates, the better chances you have of people willingly sharing it with friends and family."

In short, if you have a nice ebook with BROAD appeal (and containing YOUR links etc.), then it WILL get passed around and give you LOTS of exposure at virtually no cost.

Well, stay tuned…

Very soon I'll have a new PLR ebook for you that fits the bill nicely. I expect to have it for you within the next 2 weeks. And, you're going to be very surprised at the deal I'll be giving you on this one!

Talk to you soon.

Michael




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Posted February 4th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, Private Label Rights, Special Offers



Internet Marketing Training Videos (normally $97)

Hi. I've got a huge collection of high-quality, HIGH-demand, IM Training Videos for you that normally go for $97, but you can grab them for a third of that!

The entire collection includes full Master Resale Rights — and is packaged into a quick and easy 12 Mb download.

You'll find all the details here:
http://www.ebooktimes.com/imv_0129

Quick reminder… If you didn't download your latest free PLR ebook, you'll find it here:
http://www.ebooktimes.com/plr_download_0128

That's it for now. Have a great weekend!

All the best,

Michael




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Posted February 1st, 2010 by Michael Hopkins in:
All Topics, Resale Rights, FREE Stuff!, Special Offers



Here’s a nice download for you (with PLR)

Hi. I've a nice download for you today (with PLR).

It's an ebook called "3 Steps to newbie Success" and, as usual, there's nothing to sign up for. You'll find a direct download link here:
http://www.ebooktimes.com/plr_download_0128

All the best,

Michael




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Posted January 30th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, Private Label Rights, FREE Stuff!



I’m afraid I’ve a confession to make…

Hi. Around this time last year I told you that I was going to focus entirely on ONE new strategy to bring in visitors. I said I was going to remain focused on that strategy for a considerable length of time in order to determine whether it's any good or not.

So, what strategy did I focus on?

Twitter.

Yep, I decided I was going to dedicate considerable efforts to determining whether Twitter can REALLY be used to send targeted visitors to a website.

And now the confession bit…

Despite my initial enthusiasm (because I got a few hundred followers pretty fast), I quickly lost interest in the whole project.

Basically, every time I tweeted something, I would get zero, or one, or two, or (miracle of miracles!) maybe three clicks, and then… nothing.

Sure, if I had ten times more followers, then 1 or 2 would become 10 or 20.

But, to be quite frank about it, I couldn't be bothered.

The truth is…

I'm not a big Twitter fan. Not at all. I just don't get it. I see no value in it at all. I thinks it's something the world could REALLY live without.

BUT…

It's there whether we like it or not. And, it would seem, a LOT of people do like it.

SO…

I've decided to give it another go.

I've created a new Twitter account that's focused on promoting TotalResale.com and other resale rights products. (The account is at twitter.com/total_resale).

But this time, I'm approaching the task equipped with the proper tools.

And, so far, the results are much more promising.

I've built up quite a lot of followers in a short space of time. I'm at almost 1,700 and growing pretty fast. And, depending on what I tweet, I'm getting decent click-thrus (up to 20 or so at a time).

Now, considering how quick/easy/cheap it is to tweet, getting a decent — and ever-increasing — number of visitors, is suddenly looking feasible.

I'm still only getting 'warmed up' and I've quite a bit of learning to do in terms of what to tweet and when to tweet it.

I'm working on learning those things this week.

Unlike last year, (when I just let my efforts fizzle out before they really got started), this year I AM going to keep you informed on progress so that you can see for yourself whether it's worth focusing on Twitter yourself.

In the meantime, if you just want to get started right now, there's a terrific new ebook from Kevin Riley that outlines a very good strategy for a successful assault on Twitter.

You can check it out (and see the video), here:http://www.ebooktimes.com/tvm_2601

Okay, that's it for now. Happy Tweeting! (Or grumpy and reluctant Tweeting even.)

If you have any comments or suggestions about this, please hit the link below and leave a message. (If you include your URL, you'll get a nice backlink to your site.)

All the best,

Michael




7 Comments »

Posted January 26th, 2010 by Michael Hopkins in:
All Topics, Resale Rights, Website Promotion



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