Hi. I'm sure you've heard it dozens of times already, but that's because it's true — the ONLY way to truly explode your online business is by testing and tracking everything.
You need to know which visitors to your site are actually buying something and which visitors are a waste of your time and money. You need to know which sales pages are converting well and which sales pages are bombing.
In short, you need to be able to focus in on the successful areas of your business so that you can save time, money, effort and frustration by discarding those areas that just don't deliver.
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In a hurry? Grab your discounted copy of
Super Site Tracker here:
http://www.ebooktimes.com/sst
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To do this, you need software that enables you to test and track everything.
Unfortunately, most software of this nature tends to involve very expensive one-off investments or, worse still, inflated monthly subscriptions.
Not any more.
Jonathan Leger recently launched his excellent Site Super Tracker (SST) software and, in keeping with Jonathan's philosophy of delivering quality tools at reasonable prices, SST is available at a fraction of the cost you'd expect for a tool of this nature.
Better still, however, I recently contacted Jonathan and asked if he could set me up with a special discount for Ebook Times subscribers — and he AGREED!
You can grab your discounted copy of Super Site Tracker here:
http://www.ebooktimes.com/sst
By the way, if you're not convinced that testing and tracking activity on your websites is worth investing in, then perhaps this extract from an article of mine from a couple of years ago will highlight just how important it is…
There are so many factors at work when selling a product online that it's difficult to pin-point what's working and what isn't without really getting into the habit of testing everything.
I know you're not interested in throwing more money at this, but I would contend that you need to start using testing and tracking to really find out how to grow the business.
For example, recently I spent $40 on getting 40,000 banner impressions across a range of sites. Those impressions are still going on at the moment with about 20,000 or so already displayed. So far, those 20,000 have brought in about 400 visitors.
Now, before I started properly testing everything, I would have made a few assumptions about those 400 visitors.
For example, I would have assumed that, at the very least, they would have resulted in 2 or 3 sales. The reason I would make that assumption is because Dynamic Popup Generator makes, on average, one sale for every 40 or so visitors. It's easy to see why I could jump to the conclusion that the 400 visitors would have resulted in at least enough sales to make a profit on the $40 invested.
As it happens, however, not all visitors are the same. From those 400 visitors I haven't made a single sale! In fact, all 400 visits to date have resulted in 2 people downloading the demo and nothing else.
Now, if I wasn't tracking the visitors that clicked on the banners, I would never have known that. I would have assumed that, on the law of averages, those visitors would have resulted in a few sales and, therefore, I was getting a decent return on my investment.
The big lesson to learn from that is you need to track and test everything or else you risk throwing a lot of money down the drain.
If you run an ad in an ezine, you need to know how many people clicked the ad. That can be achieved using a basic click-tracker. But, knowing how many people who clicked is no good at all if you don't know what they did after they arrived on your page. Did they order? Did they sign up for your newsletter?
If the ad sends you 1,000 visitors you'd be tempted to run it again. If you found out, however, that those 1,000 visitors produced just 2 sales — and the ad cost more than that to run — then you'd know that you need to look elsewhere to find the right kind of traffic for your offer.
As you can see, testing and tracking isn't just a useful exercise — it's an absolutely ESSENTIAL one if you're serious about growing your online business.
If you're not already doing it, then don't hesitate another moment. Grab your discounted copy of Super Site Tracker and start seeing the light as of today. Here's the URL again:
http://www.ebooktimes.com/sst
All the best,
Michael
