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Traffic P.O.A. #2

Tuesday, March 2nd, 2010

Hi. Welcome to my latest Traffic Plan of Action.

The idea behind these plans is that they take seemingly complex traffic strategies and break them down into their component parts so that you can see for yourself how easily they can be executed.

Today we're going to look at how you can use ebooks with Private Label Rights (PLR) to drive traffic to your website.

Let's get started…

Step 1:
Find an ebook — or a series of articles — related to the topic of the website you want to promote.

If you can't find anything specifically related to your website's subject, perhaps you can find something that appeals to the same target market? For example, if your website deals with baby care, an ebook on baby food or dealing with colic or general parenting will reach a lot of the same people you're aiming to attract.

There are plenty of sources of PLR ebooks and articles out there. Here's a couple to get you started…

PLR Wholesaler: the free version has lots to offer, but the full version is simply excellent.

Private-Label-Content.net: A collection of 15,000 articles across a vast range of subjects.

Run a few searches on Google for plr ebooks, plr content, private label articles, private label ebooks and so on to find plenty more sources.

If you really can't find anything to fit your target market, you could go for the 'broad appeal' approach. Basically, this means using a topic that appeals to so many people, that it will hit some of your target market as well. The Hilarious Jokes Ebook (with PLR) that I recently released is a good example of this.

Once you've located an ebook — or collection of articles — be sure to read them to verify that the quality is up to scratch. Feel free to edit them to remove any errors or, simply, to make them your own.

Step 2:

Open the ebook (or compile the articles) in your favorite text editor, such as MS Word. Add your links/advertising for your website towards the beginning and, (this is IMPORTANT), make it clear to the reader that he/she is allowed to give it away to their family, friends, website visitors, Twitter followers and so on.

— Sidenote —

You could take this a step further and make the ebook brandable — that is, allow other readers to add a link of their own into the ebook before passing it on. This has the advantage of giving readers a greater incentive to give it to others, thus increasing your exposure. On the downside, it adds extra work for you when working on this POA, so you might want to skip it — at least for now.

If you DO want to make it brandable, you might find this tutorial (which includes a Word template) useful:

http://www.ebooktimes.com/plr_tutorial.htm

— End Sidenote —

Step 3:

Compile it into a PDF.

If you're not yet equipped for making PDFs, you'll find this blog post useful:
http://www.ebooktimes.com/how_to_make_pdfs

If you really want to give your PDF that extra professional touch, Frank Haywood's "Perfect Ebook" is about as good as it gets:
http://www.ebooktimes.com/perfect_pdfs

Step 4:

Start giving it away.

Offer it for free on your website — either as a direct download or to grow your opt-in list. Offer it to your Facebook friends. Offer it to your Twitter followers. Submit it to ebook directories and download sites. Offer it to other websites operating in the same market as you are.

In short, offer it anywhere and everywhere you can.

That's it! That's all there is to it.

Now that you've read this to the end, why not go back up to step one and get started? Within an hour or two you could have an ebook that's ready to start sending long-term targeted traffic to your site.

When you've done it nnce — and realize how easy it is — you'll want to do it again. And the good news is, it will be a lot easier and quicker next time around because you've got all the basics in place: the ebook layout, your ads/links, etc…

Before I sign off, here's a nice download for you. It's a PDF ebook that explains how to use PLR products to create money-making small reports. Click here to download it (217 Kb).

I hope you found this useful.

If you have any questions — or anything to add — please leave a comment below.

All the best,

Michael

Posted in All Topics, Ebook Publishing, Private Label Rights, FREE Stuff!, Traffic P.O.A. | 5 Comments »

Here’s How I Did It…

Monday, March 1st, 2010

Hi. There are four different parts to this post — be sure to take a moment check them all. (You'll see it's worth it.)

Here we go…

You've heard me talk in recent emails about reaching the maximum amount of people by offering ebooks — containing your links — that have broad mass appeal.

My jokes ebook was an example — and I've another one on the way in the coming days. (Stay tuned for that one.)

Here's what's interesting though…

Both ebooks were made by using content that's available in the public domain!

What that means for you is that, even if you've no desire to write your own material — and even if you've no desire to re-use PLR content — you can STILL create quality ebooks/videos/audios/etc using the vast quantity of public domain material that's freely available online.

So how do you get started with public domain content? Where can you find it? How do you know it's REALLY in the public domain?

You'll find the answers to these — and every other question you have — in this brand new video tutorial series:
http://www.public-domain.us/pd-fast/

(NOTE: I've included the terrific 'Public Domain Survival Kit' as well, so you'll be ultra-equipped for your exploration of the world of public domain content.)

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If you're a writer — in any way, shape or form — then you might be interested in checking out how you can use your ability for more than just shopping lists:
http://www.4writers.net/

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If you have a WordPress Blog, I think you'll like this Plug-in:
http://www.maxblogpress.com/plugins/msa/

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And finally,…

Here's a small PDF for you. It's called "101 Ways to Use PLR Content" and, if nothing else, it's a terrific example of how you can create a short'n'sweet ebook and turn it into a vehicle for bringing people to your website:
http://www.ebooktimes.com/dl/101-ways-PLR.zip (653 Kb)
(Right-click and 'save target as')

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That's it for today. Hope you found it useful.

All the best,

Michael

Posted in All Topics, Ebook Publishing, Private Label Rights, Website Promotion, FREE Stuff!, Special Offers | 1 Comment »

How Do I Reduce Refunds?

Wednesday, February 10th, 2010

Hi. If you're like me — and, in this instance, I suspect you are — then you HATE having to issue refunds. Who wouldn't?

But it's a simple fact of online business life that, no matter how good your product is, a certain percentage of your customers will ask for a refund for one reason or another.

Now, while it's impossible to eliminate refunds altogether, there are a few things you can do to keep them to a minimum — and one thing in particular you can do that can really help slash your refund rate considerably.

The 'few things' include…

1) Providing a quality product — and, where possible, over-delivering to improve customer satisfaction.

2) Being there to answer your customer's questions in a timely and friendly manner.

3) Providing follow-up support, tips, encouragement and bonuses via autoresponder.

These are the basics. They are pretty self-explanatory – and I'm not going to go into them in detail here. Suffice it to say that, if you offer a good product (that delivers on its promise), and you offer good customer service, then your refund levels will remain low.

However, you will still get SOME refund requests no matter how hard you try. So, what can you do about those?

Well, rather than immediately issuing the refund as soon as you receive the request, you can offer your customer an alternative product instead.

The alternative product should be worth AT LEAST as much as the product being refunded — ideally more. It should also be relevant to the customer's needs. For example, if the initial sale was for a golf ebook, then offer a different golf ebook — or collection of ebooks — instead.

Your offer won't be accepted on some occasions but, in my experience, it WILL be accepted on many occasions.

Here's an email I sent recently to a customer who had ordered a $17 product and wanted a refund…

Hi [NAME],

I'm sorry to hear that this hasn't worked out for

you.

Now, I can go ahead and issue your refund as

requested or, if you prefer, I can give you an

alternative product at the same/higher value

instead.

I propose a copy of the Total Resale package

( http://www.TotalResale.com ) which is sold at

$47 as a good replacement.

You might have something else in mind and, if

so, just let me know.

Alternatively, of course, if you'd prefer I just

issue the refund, please let me know also and

I'll take care of it right away.

All the best,

[My Signature]

The customer accepted the offer.

She got a $47 product for just $17 so she was happy. I got to keep my $17 so I was happy.

And, as an additional bonus, my relationship with the customer was strengthened which will — hopefully — lead to more business into the future.

Now, if you don't have any other products to offer your customers as an alternative, then look around for products with Private Label Rights or Master Resale Rights that you can offer.

- You'll find tons of free products with MRR or PLR here.

- The Total Resale Package — mentioned above — is another great source for products on an ongoing basis

- You'll get lots more free products with a Sure Fire Wealth silver membership.

Okay, I think that covers it.

It's a simple concept, but it DOES work. Next time you receive the dreaded refund request, try it out and see for yourself.

All the best,

Michael

Posted in All Topics, Resale Rights, Private Label Rights, FREE Stuff!, Questions & Answers | 1 Comment »

Nice New MRR Package for You (+ something on the way…)

Thursday, February 4th, 2010

Hi. I've got a very nice — and brand new — resale rights package for you which I think you'll like a lot.

You'll find all the details here:
http://www.ebooktimes.com/SPS_0204

On a different note…

You might remember when I launched my Hilarious Jokes' ebook with PLR, I spoke about the importance of having ebooks with broad appeal if you want them to go viral.

I included the following quote from the "Viral Marketing Secrets" ebook: "When it comes to viral marketing, the more entertainment value your package or product incorporates, the better chances you have of people willingly sharing it with friends and family."

In short, if you have a nice ebook with BROAD appeal (and containing YOUR links etc.), then it WILL get passed around and give you LOTS of exposure at virtually no cost.

Well, stay tuned…

Very soon I'll have a new PLR ebook for you that fits the bill nicely. I expect to have it for you within the next 2 weeks. And, you're going to be very surprised at the deal I'll be giving you on this one!

Talk to you soon.

Michael

Posted in All Topics, Resale Rights, Private Label Rights, Special Offers | No Comments »

Here’s a nice download for you (with PLR)

Saturday, January 30th, 2010

Hi. I've a nice download for you today (with PLR).

It's an ebook called "3 Steps to newbie Success" and, as usual, there's nothing to sign up for. You'll find a direct download link here:
http://www.ebooktimes.com/plr_download_0128

All the best,

Michael

Posted in All Topics, Resale Rights, Private Label Rights, FREE Stuff! | No Comments »

Something for the Weekend?

Saturday, January 16th, 2010

Hi. Here's a very useful new piece of software that comes complete with private label rights:
http://www.ebooktimes.com/mhd_0901

It's a help desk that you can use to offer top-level support to your customers — and because it includes rights, you can use it to generate a little extra passive income too.

Here's the URL again:
http://www.ebooktimes.com/mhd_0901

All the best,

Michael

Posted in All Topics, Resale Rights, Private Label Rights, Special Offers | 1 Comment »

Brand New MRR Video Tutorials

Wednesday, December 23rd, 2009

Hi. If you're like most people, then you never take the time to PROPERLY use all those PLR and MRR products you download over the course of the year.

And that's a great shame because, used in the right way, products with 'rights' can be a huge asset to ANY kind of online business.

Well, now I've got a new video course that will show you exactly how to put those idle products to work for you in 2010.

AND…

Because Christmas is almost upon us, I'm giving these videos to you at a 'seasonal' price.
You'll find the details here:
http://www.ebooktimes.com/rrm_0912

All the best,

Michael

Posted in All Topics, Resale Rights, Private Label Rights | No Comments »

This will bring lots of visitors to your website

Friday, December 4th, 2009

Hi. I've got something for you that will bring visitors to any of your websites over the short, medium and long term — and those visitors will cost you next to nothing.

It's a simple concept — and one that has worked phenomenally well for me over the past few years.

All you need is a nice ebook — containing YOUR links — that people will really WANT to download, will really WANT to read and will really WANT to pass on to their friends, subscribers, visitors, Twitter Followers…

And I've got the PERFECT ebook to meet those criteria.

It's called "The Great Big Book of Hilarious Jokes to Share With Your Friends" and you can download a copy right now with full Private Label Rights.

All you need to do is add your links/ads and then start giving it away. The more you give it away, the more it will be passed on to others, and the more it will start sending you a steady flows of visitors.

Like I said, it's a very simple concept — but it works.

You'll find all the details here:
http://www.ebooktimes.com/jokes_1209b

Here's a short quote for you from the ebook, "Viral Marketing Secrets"…

"When it comes to viral marketing, the more entertainment value your package or product incorporates, the better chances you have of people willingly sharing it with friends and family."

That's what gives the 'Hilarious Jokes' PLR ebook its huge viral potential.

It has that entertainment factor.

People who enjoy it WILL pass it along to others — so that they can enjoy it too.

And every time it's passed along you'll be getting your links in front of an increasing number of people.

The inevitable result is more visitors to your websites and more clicks on your affiliate links.

And this is not just short term… it will go on and on and on.

Here's the URL again:
http://www.ebooktimes.com/jokes_1209b

All the best,

Michael

Posted in All Topics, Ebook Publishing, Private Label Rights, Website Promotion | No Comments »

Not 1, not 2, not 3…. But 12!

Friday, November 20th, 2009

Hi. Here's a pack of 12 brand NEW Ebooks with Unrestricted Private Label Rights:
http://www.ebooktimes.com/12_PLR_Ebooks_09

You can do ANYTHING you want with these ebooks, including…

- Resell them as they are.
- Edit them and add your own links etc.
- Use them as content on your website/blog/autoresponder.
- Use them to build your list.
- Whatever else you can think of…

There are NO Restrictions! They're yours to use as you please.

Here's the URL again:
http://www.ebooktimes.com/12_PLR_Ebooks_09

All the best,

Michael

Posted in All Topics, Ebook Publishing, Private Label Rights, Special Offers | No Comments »