I've spent a LOT of time since the beginning of 2011 creating new content in a bid to drive more visitors to my websites.
I've been writing stuff to use on sites like squidoo.com and hubpages.com and I've been writing articles to submit to sites like ezinearticles.com.
I've no doubt in my mind that this is the single best means available to get more visits — without breaking the bank.
Now, there are a few different approaches you can take to creating new content…
First up is the most obvious one — and also the best one: you can sit down and write it yourself. I say it's the 'best' approach because it's the approach that allows your 'voice' to shine through. And, ultimately, it's YOUR voice that you want people to 'hear' when they visit your site or blog.
The second approach is to hire someone to write your content for you. This is something I've tried on several occasions — using several different services — and I've never been satisfied with the results. I've tried using various freelancing sites and I've tried specialist sites like needanarticle.com. At the end of the day, hardly any of the content that I received was used — at least not in any meaningful way.
The problem, again, was that — even if the quality of the content was acceptable — it just didn't 'sound' like me and I didn't feel comfortable using it.
The third approach is to use articles with Private Label Rights. When you have Private Label Rights (PLR) to an article, it means that you can re-use it any way you want. You can re-write it, edit it, change the title, whatever…
You can then put your own name to it as if you'd written it yourself.
PLR articles are used by a LOT of people as a means of pumping out new content quickly.
The problem, however, with PLR articles is that they're often poorly written. It's not that there's anything wrong with the actual CONTENT of the article, it's just that the language often tends to be a bit 'stilted' or 'clunky'. Basically, it just doesn't flow very well.
There are, of course, exceptions to this but, in my experience, they are few and far between.
Now, most people who use PLR articles are wise enough not to use them without changing them a bit.
They know that if they re-print them directly, there's a good chance that other people have done the same thing and this will reflect badly on their credibility both in terms of human readers AND the search engines. (Plus, the article sites and other content sites simply won't accept them.)
Instead, what they do is, they tweak the articles. They change the title. They re-order paragraphs. They change specific words so that the meaning remains the same, but the actual text is different. So, for example, 'house' becomes 'home' and 'ocean' becomes 'sea' or whatever.
Some people do all that manually. Others use article spinner software to do it for them.
The problem with this approach is that you still end up with an article that's at least as poorly-written as the original. In other words, an article that's (just about) good enough to use as search-engine fodder — but not much good for anything else.
So does that mean you should just avoid using PLR articles entirely?
No!
You see, as I mentioned above, even if PLR articles are often poorly written, they are rarely poorly RESEARCHED.
In general, you'll find that the main points covered are factually sound. It's just they way that they're expressed that doesn't feel right.
What this means for you is that PLR articles can serve two very useful purposes for your content creation aspirations…
They can serve as a source of INSPIRATION and they can serve as a source of ready-to-use RESEARCH.
With that in mind, this is what I recommend you do…
Open up a PLR article related to your niche. Read through it. Get the 'gist' of it — and note down the main points.
Then, sit down and re-write it completely in your own words.
Very quickly you'll have a truly original article with your own voice. You'll have saved yourself the trouble of thinking what to write about — and you'll have saved yourself the time it takes to do the research.
And that's basically it! A simple approach to getting good value from PLR articles — while creating quality content at the same time.
I'm sorry it took me so long to build up to this simple point (and I'm sorry it this was completely obvious to you from the start).
But if it means that, after closing this message, you'll sit down and create a brand new piece of content to submit to the article sites, or to add to your blog, then it will all have been worthwhile.
And one last thing…
If you don't already have PLR articles to draw upon, I've put together a collection of over 25,000 of them that you can use as source material.
So if you're ready right now to start pumping out quality new content, then this might be just the package you need.
You'll find all the details here:
http://www.ebooktimes.com/25000_articles
All the best,
Michael