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What Can We Do About the Latest EBay Developments?

Hi there.

Ebay made an important announcement this week that affects anyone selling downloadable products via Ebay auctions.

Here's an email I received from Garrie Wilson (as a subscriber) that offers some advice on how to deal with this development…

This past week, eBay has made two announcements.

The first was to announce that their affiliate program would no longer be run with CJ.com.

This news alone made my blood boil because I have thousands of links out there and they can't all be changed. Not to mention the time it will take me to change the ones that I can.

And when the new program launches, I will only have 30 days to make changes.*ROAR*

The intelligent thing for eBay to do would be to slash their commissions at CJ, not accept new people to that program, and increase the commissions with the new program so people at CJ will have an incentive to make the move when they have time.

Then, as I'm sure you have heard already, eBay announced that as of March 31, digital items must be listed using the Classified Ads format.

You can read the official announcement at:
http://www2.ebay.com/aw/core/200803241300132.html

The first thing you should take away from this is…

…Your business should *never* rely on one method of income, lead generation, traffic or anything else.

You should always have mutliple streams so if/when one dries up, it doesn't hurt nearly as bad.

Now that the damage is done, we have two options:

1. We can kick and scream that it's not fair and take our toys home.

OR

2. We can adapt AND turn it into bigger sales.

Option 1 is straightforward, so I'm not going to comment on it.

However, option 2 can lead to more profits buy using a few different strategies and that's what I want to cover.

Strategy 1: Use the Classified Ads

Just list your items as a classified ad. They only cost $9.99 for 30 days. You may need to work on your copywriting skills but that's something you should be doing anyway. Maybe this will be the incentive you need to start.

Strategy 2: Burn the Digital Items to CD

A soon as you put them onto a CD, you just made them a tangible product and are within the eBay guidelines.

[SIDENOTE: Nowadays it's VERY easy to create and deliver professional CDs and DVDs -- with NO inventory and NO start-up costs! Find out how, here:
http://www.ebooktimes.com/CDs_DVDs ]

Strategy 3: Create Themed CDs

If you have 20 products that deal with the same topic, put them on a CD and give the CD a cool name.

This is actually great because you just created a new product that is YOURS!

Just be sure and double check all the licenses for the poducts.

Strategy 4: License Commercial CDs/DVDs

You can get master duplication rights to CDs and DVDs. I actually sell some right now and plan to be creating more in the very near future.

The ones I have available now are:

1) Beginners Guide To List Building

2) PLR Rights Domination

Strategy 5: Offer a Downsell to a Digital Version

Now, I don't know how eBay will re-act to this BUT you could always offer to refund the S/H fee if they would rather opt for a digital only version.

Personally, I wouldn't, but you could

The Extra Opportunities…

This decision has also created some *extra* ways for you to increase your profits and here are just a few…

1. You could even start creating CDs/DVs and sell licenses to them.

2. Include demo software that if people buy it, you will earn a commission.

3. Include inserts to advertise other products and services. If you sell enough volume, you could even sell inserts to other people.

That's three extra ways to increase your profits but there are others. Just use your imagination.

Now, if you don't want to burn, print and ship the poducts yourself, you can use services like Kunaki.com, lulu.com or a different one. Just search Google and find one that will suit your needs and price.

Before I go, I want to mention that there will be less competition because people are lazy and many of them, will take their toys home. ;-)

To YOUR Success,

Garrie Wilson

This article was a bit of an eye-opener for me because it made me realize that I can add, say, an extra $20 to the price of a product that's delivered on CD/DVD while adding a fraction of that in actual costs!

I needed to find out more — and I did. 

It turns out you can automate the entire process — with NO inventory, NO packaging to deal with, NO shipping to deal with, NO start-up costs and NO minimum amounts you need to sell.

In short, ANYONE can start doing this today. Right now!

And here's how you get started…

Download Garrie's PDF Guide plus Video Tutorials Package that explains EVERYTHING.

It's exciting stuff!

You can actually be selling and delivering your OWN professional-quality CDs and DVDs in no time — even if you haven't a CLUE what kind of products you could sell!

The package normally costs $47, but I've managed to get a nice big discount for you. It's only valid for 5 days, so grab it now while the going's good!

Click Here to Secure Your Discount

All the best,

Michael

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6 Responses to “What Can We Do About the Latest EBay Developments?”

  1. David Pankhurst Says:

    Great idea! I used to sell multimedia CDs on ebay, and they worked well, since the pricing could be higher, s&h could be charged, and the customer received something tangible (a real bonus). Although I deal strictly ‘digitally’ now (and not on ebay), it’s a great way to make money with the right product, as you mentioned.

  2. Albert Grande Says:

    Hey Michael.
    Thanks for sharing Garrie’s great advice. We always need to remember, when one door closes, another one opens.

    We can bitch and moan about the closed door or we can simply smile and walk through the open door. Stay well,
    Albert Grande

  3. Kathy Keefe Says:

    Hey Michael, Seems the movers are going to reap the benefits of this change. Thanks for the heads up on the Affiliate program, I somehow, in all the scurrying around with the digital items, missed this one.
    Could you be so kind as to explain more about obtaining duplication license.
    Thanks so much for your update! Kathy http://www.allinfo24-7.com

  4. Don Hill Says:

    The single greatest drawback I see in switching from digital delivery to physical delivery is the delay the customer will experience as a result. People have gotten used to digital delivery, and many may not have the patience to wait for physical delivery by postal or other shipping methods.

    Ebay was a nice place to get exposure of products to a lot of eyeballs, and to capitalize on the competetive atmosphere of auctions. I’ve heard the arguments pro and con about the digital delivery policy decision, and while I’m sure there will be much wailing and gnashing of teeth, life will go on.

    If you’re producing your own digital products, the infrastructure to deliver them via direct download should not be that much of an additional challenge, neither technically, nor financially. If you’re dealing with any volume at all, the costs of web hosting and the necessary scripts for secure delivery would ultimately prove to be less than producing a physical product to satisfy ebay’s new policy, and you wouldn’t be outsourcing anything (thereby reducing your profit margin).

    History will ultimately be the judge of whether ebay made the right choice in announcing this change. It’s really just avariation of a “Google Slap.” (Coincidence?) I’m sure there are factors involved that many of us will never know about.

    My advice to those who have been impacted by this – develop your own digital delivery system, or adapt by producing a digital product that complies with the new policy. Complaining to ebay – regardless of the numbers of you who do – is wasted energy that could be put to more constructive use.

  5. Dave Ovenden Says:

    This announcement by eBay has certainly created a big storm on all of the eBay related forums and blogs. I have been reading most of the posts this week and I have tried to summarise the 4 main options that seem to be emerging at my newsletter. You can read more here:

    http://mynetbooks.co.uk/newsletter/ebooks/what-are-the-options-now-for-ebay-ebook-sellers.html

    I am experimenting with my first classified ad at the moment (I’ve used a squeeze page format) and I’m also in the process of transferring all of my downloadable items to CD. I am recording the whole process on Camtasia and I will post the videos at my newsletter once I’m finished so others can see how easy it is.

    Good luck to everyone! It’s a brave new world!

    Regards
    Dave Ovenden

  6. Margo Says:

    Lots of changes on eBay lately, which means your eBay business is at the mercy of someone else’s rules, not your own. Having said that, as long as we stay flexible and view every change as a positive thing, then selling on eBay is still heaps better than having your own eCommerce store. Just for the traffic alone! Thanks for all the suggestions…
    :-) Margo
    http://www.ebay-auction-secrets.com

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